Digital Transformation for News Media
93% of adults in 18 advanced economies own and use a smartphone. In the digital era, the decline of the print news industry is old news, while online platforms for news and media consumption are already a part of our everyday lives. For companies originating as traditional newspapers, adaptation via digital transformation seems inevitable if they are to continue existing.
What is digital transformation? Digital transformation refers to the process of using digital technologies to create new or better business models, culture, and customer experiences to meet the demands of the ever-changing market.
With the inclusion of Video-On-Demand (VOD), live streaming, discussion forums, and news publications about various topics, online news platforms now offer news updates in various accessible forms to entice and serve their readers. Yet, as every news platform goes virtual, how can one stand out from the crowd?
Introduction to Tribun Network and Tribunnews
The Tribun Network is the leading online media platform in Indonesia, managed by PT Tribun Digital Online under the parent company of Kompas Gramedia.
First appearing as the Tribun Kaltim Daily Newspaper, the Tribun brand was introduced in 2003 by the Kompas Gramedia Group of Regional Newspapers in East Kalimantan and soon spread across the country.
With more than 1,500 journalists from 34 provinces, the Tribun Network is widespread across Indonesia today, with a total of 66 news portals and 22 newspapers in the country.
Their tagline is Mata Lokal Menjangkau Indonesia, translated as Local Perspective, National Reach.
Priding themselves on being 'Hyperlocal', they maintain a close presence to readers among the different provinces of Indonesia to remain relevant to their needs, and by delivering a local perspective, preserve regional values and perspectives throughout the country.
Tribunnews has earned many awards and accolades, including:
- Numerous awards from the 2020 Indonesia Print Media Awards and 2020 Indonesia Young Readers Awards
- 2020 Best Online Media Award from the Indonesia Ministry of Education and Culture
- 2021 Adam Malik Award for Best Online Media
Tribun Network has remained current in the age of digital disruption. In 2010, they went online with the release of their website Tribunnews.com
Tribun took the next step in digital evolution in 2023, releasing their Super App TribunX on August 18th.
What is a Super App?
Apart from engaging real-time news content, cloud technology enables a publisher to offer what their competition does not, such as diversified products and personalized services on the next frontier of the app: the Super App.
A superapp is like a building made of Lego blocks - one massive app made out of modular components (miniapps) that the user can use and remove as needed. First coined to describe Tencent Cloud's WeChat app, it serves as a one-stop location for daily needs, offering features such as food and grocery delivery, e-commerce, ride-hailing, digital payments, social media consumption, financial services, and many more. A few other super app examples include Uber, Revolut, Grab, and Tata Neu.
Instead of requiring users to juggle multiple separate platforms like print newspapers, web browser sites, video platforms and mobile apps, the super app allows news media companies to offer both news updates and diverse services to their users in one convenient app, ensuring that they never need to go somewhere else to meet their needs.
TribunX is a one-stop platform that combines the news reporting Tribunnews is best known for, including the other Tribun Network platforms, namely their video news platform Tribun Video and e-commerce platform for second-hand goods Tribun Jual Beli.
TribunX Super App
Tribun Experience - TribunX with the tagline “Menghadirkan Lokal, Menjadi Indonesia” translated to “Presenting Local, Becoming Indonesia” is born to deliver a thorough local experience across Indonesia.
As a super app, TribunX is so much more than a news source. It is a platform to access all sorts of video content, entertainment options, and social networking opportunities instantly delivered to the user, with convenience at its core.
Features
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Feature |
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Viral and latest news reports from all over the country to always stay updated on current events |
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Video-On-Demand and live video reports from all over Indonesia |
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Ticket booking services for events, shows, webinars, providing all sorts of entertainment options |
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TribunMe, a new feature allowing users to share their experiences and build closer connections with figures all across the archipelago |
Curious to know about the app features in-depth and what cloud technologies make them possible? Read more on the second post of this TribunX series.
With more than 1 million downloads of the TribunX app and more features soon to come on the horizon, download the app today from the Google Play Store or App Store to experience the uniqueness of Indonesia right at your fingertips.
Cloud Solutions for Your Business
Gartner predicts that by 2027, more than 50% of the world's population will regularly use more than one super app for their daily needs. With super apps already common in Asia, the Western markets have untapped potential for super apps. Be a part of this digital transformation phenomenon with HiCloud's cloud technology expertise.
Partnering with major cloud providers, including Tencent Cloud, Google Cloud, Huawei Cloud, AWS, Alibaba Cloud, and Azure, HiCloud is committed to providing the finest cloud computing solutions and services, tailored to the needs of your media business.
