First founded in 1703, one of the oldest newspapers, the Wiener Zeitung ended its period as a daily paper after 320 years. In the digital era, the news industry faces increasing challenges as the ways people consume news and media change drastically. However, this doesn't mean the news industry is doomed. On the contrary, new technology and digital transformation can certainly empower news businesses to continue to flourish.
In this blog post, we'll be looking at how cloud technology plays a significant role in helping the news industry evolve.
💡 What is digital transformation? Digital transformation refers to the process of creating new or better business models, culture, and customer experience to meet the demands of the ever-changing market.
Since the introduction of the internet, social media and personal media, the abundance of options for news poses considerable challenges to news media. To stand out among competitors, a news business can deliver real-time, engaging content, provide personalized services, and diversify products and services. These can be achieved with the help of cloud technology.
How can digital transformation benefit news media
Cloud computing, with a wide variety of products and solutions, can help the news media create better and customized services for readers with different needs.
- Cloud storage
Cloud storage solutions, including block storage, object storage, and file storage, allow the news media to store content that can be accessed digitally by readers across the world. The news media can store data, such as text, pictures, videos, etc. and scale up and down as needed to offer the consumer the latest updates on events around the world.
CDNs optimize the delivery of online content, guaranteeing users fast access to the news story. With CDNs, the consumer is less likely to leave the website because of latency.
Live streaming and video on demand (VOD) help the news media to deliver engaging video content and grow its reader base. More and more people are leaning towards learning about news events via videos.
- Real-time analysis
One way for online newspapers to retain readers is to create personalized content and recommendations to pique their interests. Cloud AI technology can track each reader's preference and store and analyze this data in real-time. Based on the analysis, the news media can create personalized emails and newsletters.
To provide consumers with even more products and services, news businesses can also develop super apps, which embrace many aspects of personal life. A super app allows one to consumer media of various types, connect with people, complete payments, shop for items, etc. It is an online platform that comes with all-encompassing self-contained commerce and communication.
Most news media have their own apps that constantly send push notifications to their users and turning a news app into a super app helps the news business to create new business models and attract new customers.
An example of this is TribunNews, Indonesia-based news, which recently launched its super app TribunX, combining its news publishing websites and e-commerce platform.
How to start your digital transformation
A smooth and successful digital transformation requires careful examination of your current IT systems, thorough planning and IT expertise. It can be quite a feat, so we've put together a step-by-step guide for you:
step 1: Determine your goals
You must have a clear vision of what you want to achieve and what digital transformation implies for your entire organization. You will be able to prioritize the areas to focus on as a result. Because digital transformation is not an all-or-nothing proposition, but rather an ongoing process, it is critical to identify and focus on the areas that have the greatest influence on your organization.
Technology, both hardware and software, business models and strategies, company leadership and culture, and customer experience are some examples of critical areas.
step 2: Evaluate your current capabilities
After identifying your digital transformation goals, examine your company's existing status to learn what areas need to be improved in order to meet the objectives. Examine your website, social media presence, CRM system, and business operations, among other things.
step 3: Create a digital transformation plan
Once you've identified the areas that need to be addressed, you can begin developing a digital transformation strategy. However, keep in mind that digital transformation is a continuous process that does not occur overnight. As a result, it is critical to plan your digital transformation with realistic and manageable goals and processes.
Simultaneously, remaining adaptable will help you negotiate the rapidly changing world of technology. The cornerstones to a successful digital transition are agility and adaptability.
step 4: Hire the right talents
Many new technologies are involved in digital transformation. To avoid failure, tech-savvy individuals are required to manage the entire operation. You can either train or recruit technological specialists, or you can collaborate with other experts and experience.
step 5: Prepare your organization
A digital transformation is a project that involves every employee in a firm. Get everyone on the same page by discussing your strategy and objectives. Ensure that everyone understands both the large vision and their specific tasks in the digital transformation journey. Don't forget to give them proper training and tools for their jobs.
Hi Cloud partners with major cloud providers, including AWS, Azure, Google Cloud, Alibaba Cloud, Tencent Cloud, and Huawei Cloud, and is committed to providing the finest cloud computing solutions and services to help your media business strive. We can also create tailor-made digital transformation plans to meet your needs. Get in touch and book a free consultation now.
